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Meta - FB video ads

Democratizing social advertising for small businesses

Empowering SMBs with tools they need to create compelling video ads with little resources. Designed a suite of tools for creating and editing video ads that grew from 150million annual revenue (beta) to over 1 billion annual run rate.

Here’s a video example of one of the tools we designed that allowed customers to create flexible video ads for both vertical formats (stories) and square (feed).


If you’d like to hear more about this project, and dive deeper into process, designs, explorations, data & lessons… I’d be happy to dive deeper with you on a call.