https://www.juliagrummel.com/about daily 1.0 2024-12-05 https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/dc697c7a-0011-41b5-86a8-312b96abb0c7/My+project-1+%2818%29.png about - Building a better world through empathy, curiosity, and breaking the rules. I'm a product designer with 12+ years of experience in both big tech and startup organizations. I enjoy diving deep to understand complex problem areas and leading collaborative efforts to deliver a more holistic product vision through applied science and innovation. Throughout my career, I have led small zero-to-one projects as well as larger initiatives, including the development of creative advertising tools for small businesses that generated over $1 billion in yearly revenue. I've been responsible for research, strategy and end-to-end design delivery. I’m personally passionate about topics related to climate, personal finance, agriculture, and healthcare—however, there’s nothing I love more than diving deep into a new domain and building a product that really impacts people. Would love to connect with mission-driven organizations that share my values. https://www.juliagrummel.com/my-work daily 0.75 2026-03-02 https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/09880931-d7f4-448b-b676-6e6c78a7dcd7/Gusto+4%402x.png Product Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/a59a9186-773e-4aa4-b325-2d3826884fc8/Gusto+1%402x.png Product Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/bf2b7108-0d12-4933-a11d-b53d4a449ace/Gusto+2%402x.png Product Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/9d7d3ab9-f7e9-4b6e-8aff-a8d3f11f1519/Facebook%402x.png Product Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/1550011804513-YE9YU73VKT7S8EYFBXWF/Artboard+%E2%80%93+1%402x.png Product Design Portfolio https://www.juliagrummel.com/values daily 0.75 2023-06-23 https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/5a742ac0-0110-4843-8e8d-0ff7d016484f/Screenshot+2023-03-28+at+3.11.47+PM.png Values - Motivate with a compelling mission I’m driven to tackle the hard stuff when I know I’m building something that matters. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/fe820541-b011-4283-8e23-60519088301b/Screenshot+2023-03-28+at+3.12.04+PM.png Values - Experiment and learn Fearlessly try new things and learn. Failure is a valuable signal on what doesn’t work well. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/e6deae62-b253-4eb7-b040-141700542833/Screenshot+2023-03-28+at+3.12.04+PM.png Values - Metrics ≠ the goal Metrics are crucial indicators of progress towards a goal—they are not the goal itself. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/e4b0c997-bda2-45e4-bdf1-9ce60d053fef/Screenshot+2023-03-28+at+3.12.04+PM.png Values - Velocity follows a shared vision When everyone has clear sight into the direction ahead, work moves faster with fewer missteps. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/b5b6f2a2-689e-42e8-b7a2-67f21a7ede97/Screenshot+2023-03-28+at+3.12.04+PM.png Values - Challenge assumptions Exploring alternative perspectives and challenging norms creates more effective and sustainable solutions. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/c9b45bcd-7cb0-4709-9a81-fe4845b6f48b/Screenshot+2023-03-28+at+3.12.04+PM.png Values - Model vulnerability We’re all human and we all need help sometimes. Vulnerability builds trust and fosters a culture of honesty and authenticity. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/afb5f439-c91d-43d7-804c-5e0766620e35/Screenshot+2023-03-28+at+3.12.04+PM.png Values - Invent the impossible If it feels impossible, there’s opportunity to innovate. Magic happens when we creatively explore how to manage obstacles or remove them entirely. https://www.juliagrummel.com/adobe-support daily 0.75 2023-03-29 https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/9d1aeeab-95fc-4fea-ac0a-7549f3aca90b/adobeproejct.004.png Adobe Support - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/22549e21-07ac-4cda-a5da-999d114d32f8/adobeproejct.003.png Adobe Support https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/0379adfb-cb8a-4f40-a9b4-b8769d173db4/adobeproejct.005.jpg Adobe Support - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/d0f60c48-9722-4124-a59e-bb22671fa350/adobeproejct.006.png Adobe Support - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/53fe886f-7c15-4c2c-813e-26b4178c4fe6/adobeproejct.007.png Adobe Support - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/d17ca201-fb53-4710-9cf2-bdd96117731d/adobeproejct.008.png Adobe Support - Make it stand out We needed our system to scale beyond the current context so that it could potentially be used in other contexts and surfaces, like our flagship desktop and mobile apps. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/8220a7c1-0f0c-4047-aa99-70db419e2876/adobeproejct.009.jpg Adobe Support - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/9f9067bf-0f34-44d1-86c9-71772e50c936/adobeproejct.011.png Adobe Support - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/4abab59e-39d0-452e-b99d-7af19876a60e/adobeproejct.012.jpg Adobe Support - Make it stand out Collaboratively planned a storyboarding session to bring cross functional teams together to for an aligned vision on the new experience. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/91594e70-b817-4db7-ac60-47915e4714ab/adobeproejct.013.jpg Adobe Support - Make it stand out Created user flows for each unique customer workflow. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/6cc0f83a-1e91-4d2b-ad31-6bb0abeb887b/adobeproejct.016.png Adobe Support - Make it stand out Design within context -For SMS, we needed to accomplish a lot more with each message as to not “blow up someone’s phone”. So I worked with our content strategist to carefully design a conversation that would optimize support in that context. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/06972647-05fa-4947-ac2d-c495c17c6869/adobeproejct.017.jpg Adobe Support - Make it stand out Not only was I looking at the on-page interactions but designing any automated messages and the flow of the human conversation. For the online chat, we could have more of a back and fourth conversation to probe into the problem. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/3eee935f-11d0-4920-a182-68aa4e02a36f/adobeproejct.019.png Adobe Support - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/af7c79f7-6a8a-47e1-b232-b3f5956249ad/adobeproejct.021.jpg Adobe Support - Make it stand out With over 120+ product offerings worldwide, things got complex. This is a sample of just one “slice” of use cases for the experience we were rolling out. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/d53c84dd-1f44-468c-ac6b-e6774a972f6e/adobeproejct.022.jpg Adobe Support - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/b8724fcf-cc44-4fd7-b2bd-164fc102f9c5/adobeproejct.023.png Adobe Support - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/949523fd-d541-49cb-b938-69a9215656eb/adobeproejct.024.jpg Adobe Support - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.juliagrummel.com/meta-video-ads daily 0.75 2023-09-19 https://www.juliagrummel.com/gusto-tax-notices daily 0.75 2023-09-19 https://www.juliagrummel.com/gusto-tax-documents daily 0.75 2023-03-29 https://www.juliagrummel.com/gusto-tax-res-dashboard daily 0.75 2023-09-19 https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/fdc84951-1f9d-4876-aa6f-23db036f291a/Screenshot+2023-09-18+at+5.03.09+PM.png Gusto - Tax Res Dashboard - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/6de19fa9-84af-4d22-b1c2-ccf0b2d2d023/Screenshot+2023-09-18+at+5.58.00+PM.png Gusto - Tax Res Dashboard - Make it stand out Mock-up to visualize our vision for Automated & intelligent insights https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/6ae3bb3a-6911-47f1-8d8f-b9212e53f082/Screenshot+2023-09-18+at+6.05.51+PM.png Gusto - Tax Res Dashboard - Make it stand out Mock-up to visualize our vision for Automated & intelligent insights https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/47d8d2a5-c32d-47d8-8b89-546e655bfc97/Screenshot+2023-09-18+at+6.21.01+PM.png Gusto - Tax Res Dashboard - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/8fb1c2af-e18e-4272-9eba-f030f699e7fe/Screenshot+2023-09-18+at+6.24.57+PM.png Gusto - Tax Res Dashboard - Make it stand out Developing new components Gusto’s design system wasn’t built for high efficiency backend tooling. I designed new components that could be reused throughout the internal tools platform. https://www.juliagrummel.com/gusto-tax-journey daily 0.75 2023-09-19 https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/45cdeb8e-b12f-430c-977f-c86942ee86bd/Screenshot+2023-09-18+at+6.41.34+PM.png Gusto - Tax Journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/58aca44a-2eb3-48b6-84ba-c37fd8270654/Screenshot+2023-09-18+at+7.14.03+PM.png Gusto - Tax Journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/b8d58cbf-d219-4258-a165-c0143c2a58ef/Screenshot+2023-09-18+at+7.07.17+PM.png Gusto - Tax Journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/c1800e4d-0b39-4a09-af9a-0a8d503be730/Screenshot+2023-09-18+at+7.03.17+PM.png Gusto - Tax Journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/06c78035-4333-495c-9a49-0fc65ab9a46d/Screenshot+2023-09-18+at+7.09.35+PM.png Gusto - Tax Journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4263e989c172583c668302/db4bda1d-38b5-4afb-84d0-2f9cf7989f4c/Screenshot+2023-09-18+at+7.12.40+PM.png Gusto - Tax Journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference.